The Future of Print

Most Small Businesses With Web Sites Don’t Buy Search Ads (GOOG)

Posted in Boom by futureofprint on December 17, 2008

Summary:

  • 59% of small businesses with Web sites don’t currently use any paid search marketing
  • Of those, 90% have never even attempted it.
  • 70% of small business owners say they would rather do their own taxes than start a search marketing campaign
  • 86% small business owners felt that they could be missing opportunities to grow their business.
  • 75% believed prospective customers could be searching online for the type of service their business offers.
  • 89 % feared keywords may become too expensive.
  • 81% questioned if paid search marketing is the best use of their marketing budgets.
  • 25% of respondents believe paid search marketing is too complex.
  • 21% thought it would be too time consuming.
  • 25% felt they would need an agency to help set up a search marketing campaign.

Read the full article

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