The Future of Print

How Google Deals With A Recession (GOOG)

Posted in Doom by futureofprint on December 18, 2008

What I find interesting in this is how many places Google has to “turn on” ads via new revenue channels. Print has never had the same ability to increase inventory.

Since Q3 ended — and the entire economy collapsed — Google has:

  • Put its ads on Google Images, News, Finance for the first time.
  • Created new types of ads for Google Maps.
  • Launched YouTube search ads.
  • Introduced ads for the iPhone and G1
  • Allowed parked-domains to serve AdSense ads.
  • Crammed 75% more ads on search results pages.
  • Opened itself first to beer and wine sellers and then later, hard liquor merchants too.
  • Even put some of its New York office space up for subleasing.

Google’s also quickly moved to trim costs, cutting contractors, travel and food. The company also essentially did away with its 20% rule, and now demands engineers work on things that will make money for the company and benefit shareholders.

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