The Future of Print

Video Major Factor in Internet Topping Newspapers as Leading News Source

Posted in Doom by futureofprint on December 30, 2008

A Pew Research Center survey finds, for the first time, more people rely on the internet rather than newspapers for news — a result, Target Internet Marketing says, of a shift in credibility and authority to online sources from traditional media. This is driven largely by delivering information as video, audio, maps, directories and other forms.

  • More than 50% of consumers — and over 90% of business purchasers — search the internet before buying; and
  • Websites rank #1 as the “single greatest source of influence” on shopping decisions by online consumers.

Read the full article.

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