The Future of Print

JP Morgan Sees Long-Term Dominance For Performance-based Ads; Online Video Loses Luster

Posted in Boom by futureofprint on January 5, 2009

A completely exhaustive report  by JP Morgan (340 pages) covering Newspapers, Search, Mobile, Ad Networks and much, much more.

The report, Nothing But Net: Outlook for Global Internet Stocks in 2009 (PDF), predicts that the mostly performance-based U.S. search ad market will rise 10 percent in 2009 to nearly $16 billion. In contrast, display ads, which includes both performance and branded advertising, will grow only 6.3 percent to $8.4 billion this year.

via JP Morgan Sees Long-Term Dominance For Performance-based Ads; Online Video Loses Luster | paidContent.org.

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