The Future of Print

Google gives up on Print Ads – Pulls the plug.

Posted in Doom, Stop the presses by futureofprint on January 20, 2009

In the last few months, we’ve been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners. While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.

via Traditional Media: Let’s Take it Offline: Turning the page on Print Ads.

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