The Future of Print

NYTCo Earnings Call: Citing Weakness in Display, About.com Shifts Emphasis To CPC Rev Model

Posted in Doom by futureofprint on January 28, 2009

Update: In the middle of the call discussing its poor Q4 performance, Martin Nisenholtz, NYTCo’s SVP for digital operations, said that with display looking particularly weak at About.com, the company would begin a site redesign that’s intended to reduce its exposure to display. Instead, cost-per-click is a growing category for About, and the redesign would try to exploit that more.

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