The Future of Print

The Canary At The New York Times Grows Larger As Internet Advertising Keeps Dropping

Posted in Doom by futureofprint on January 28, 2009

The advertising situation at the New York Times is not getting any better. Today, the company released its fourth quarter earnings. Total advertising revenues were down 13.1 percent in the quarter to $1.8 billion. Of that, its total Internet advertising revenues from NYTimes.com, Boston.com, and About.com primarily was only $$81.9 million, down 3.5 percent.

Internet advertising only accounts for 12 percent of the company’s annual revenues for the year, it made $309 million from Internet advertising, up 9.3 percent. But as one of the largest media sites on the Web it is an important bellwether.

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