The Future of Print

Newspapers fight negative perceptions in new ads

Posted in Boom by futureofprint on February 3, 2009

BIRMINGHAM, Ala. AP — Several newspaper executives launched a public relations campaign Monday to counter what they call “gloom-and-doom” reports of the industry’s demise.

Sure, they admit, times are tough. The economy is bad, the Internet has sucked away advertising dollars and people are losing jobs.

But the 100 million people who read a newspaper the day after the Super Bowl outnumbered the TV audience for the game, the group said in an advertisement that appeared Monday in more than 300 daily newspapers, including The New York Times and The Atlanta Journal-Constitution.

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