The Future of Print

Saving Newspapers: Kinsley vs. Isaacson

Posted in Doom by futureofprint on February 11, 2009

The how-to-save-newspapers debate continues. In The New York Times today, Slate founder Michael Kinsley agrees with Felix that micropayments — “pay by the slice,” as Kinsley terms it — are not the answer:

Micropayment advocates imagine extracting as much as $2 a month from readers. The Times sells just over a million daily papers. If every one of those million buyers went online and paid $2 a month, that would be $24 million a year. Even with the economic crisis, paper and digital advertising in The Times brought in about $1 billion last year. Circulation brought in $668 million. Two bucks per reader per month is not going to save newspapers.

Via Seeking Alpha

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