The Future of Print

State of the News Media 2009: bleakest ever, blaims industry

Posted in Doom by futureofprint on March 16, 2009

The “bleakest” ever report on the State of the News Media in the US has just been released by the Project for Excellence in Journalism. Although the traditional media have held on to their audience numbers and it seems that “the old norms of traditional journalism continue to have value,” the report comes to the same conclusion that we all have: the big problem is that of revenue.

One of the most important developments, states the report, is that audience migration to the Internet is now accelerating: according to one survey the number of Americans who regularly go online for news jumped 19% in the last two years and in 2008 alone traffic to the top 50 news sites rose 27%. This shift “means that the news industry has to reinvent itself sooner than it thought,” particularly in light of the worsening economy. Executives estimate that the recession at least doubled revenue losses in the news industry in 2008.

via State of the News Media 2009: bleakest ever, blaims industry – Editors Weblog.

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