The Future of Print

Worst Year in the History of the Industry – Newspaper Ad Revs Dropped 16.6 Percent In ‘08; Online Slipped 1.8 Percent

Posted in Doom by futureofprint on March 27, 2009

The figures are in, and last year was the worst in newspaper history: Ad revenues fell 16.6. percent to $37.8 billion in 2008, according to the latest figures from the Newspaper Association of America. As for the online slice, 2007’s 18.8 percent gain feels very far away, as website sales slipped 1.8 percent to $3.1 billion. Over the last few years, classified advertising has suffered the most of any other sales category, and as the NAA’s stats show, the damage in ‘08 was great: classified ads plummeted 29.7 percent to $9.9 billion. Job ads did even worse, falling 42.5 percent to $1.6 billion; real estate was down 37.8 percent to $1.5 billion; and automotives dropped 29.1 percent to $949.5 million. Full NAA figures are here.

Via PaidContent

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