The Future of Print

The Wounded U.S. Newspaper Industry Lost $7.5 Billion in Advertising Revenues Last Year

Posted in Doom by futureofprint on March 29, 2009

Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues both print and online declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America. That is $7.5 billion less than in 2007. Print advertising alone declined 17.7. Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion.

Newspapers are shuttering their print editions, laying off staff, or closing entirely as a result of this severe contraction in revenues brought on by the double whammy of economic recession and competition from the Web. Drilling down into the fourth quarter numbers, total advertising dollars shrank 19.74 percent, making it the tenth straight quarter in which revenues have declined, and the sixth straight quarter in which the rate of decline has been accelerating:

3Q07: -7.4%

4Q07: -10.3%

1Q08: -12.85%

2Q08: -15.11% 3

3Q08: -18.11%

4Q08: -19.74%

Via TechCrunch

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