The Future of Print

L.A. ‘Hoy’ to Cease As Daily

Posted in Doom, Stop the presses by futureofprint on March 31, 2009

CHICAGO Tribune Co.’s Los Angeles edition of the Spanish-language tabloid Hoy is ceasing daily publication.

Hoy will publish once a week in print, and is targeting its Saturday Fin De Semana total market coverage (TMC) product, said John T. O’Loughlin, executive vice president and chief marketing officer/targeted media and marketing of the Los Angeles Times Media Group.

“With these moves, we are smartly recognizing that these are the days most important to our readers and advertisers and, in publishing twice a week, we can produce Hoy more efficiently and continue offering it to readers free of charge,” O’Loughlin said in a memo to employees. The memo did not mention when the change will take place, or what day Hoy will publish in print.

via L.A. ‘Hoy’ to Cease As Daily.

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