The Future of Print

McClatchy will make $200mln from digital this year

Posted in Boom by futureofprint on April 10, 2009

McClatchy Chief Executive Gary Pruitt shared some details of the newspaper publisher’s operations in his speech on Tuesday at the Newspaper Association of America’s annual meeting. Here’s what he said, based on a transcript posted at the NAA’s website:

At McClatchy, 15% of our advertising revenue today comes from online. McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than our print business.

What significance is this?

  • Fifteen percent is above the average newspaper publisher’s take from digital
  • $200 million would be almost enough to run The New York Times’s newsroom operations for a year. Not bad.

via MediaFile » Blog Archive » McClatchy will make $200mln from digital this year | Blogs |.

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