The Future of Print

Global ad spending to fall by 7%

Posted in Doom by futureofprint on April 14, 2009

FT: Worldwide advertising spending, a barometer for economic confidence, will fall 6.9 per cent in 2009 to $453bn, compared with 1 per cent growth last year, predicts ZenithOptimedia, the media buying unit of Publicis, the world’s fourth-largest advertising group.

The forecasts outstrip rivals’ figures released last month. Group M, owned by WPP, expects a 4.4 per cent decline this year and Carat, owned by Aegis, expects a 5.8 per cent drop.

No surprises on the hit list:

  • Newspapers:  -12%.
  • Radio: -10%+
  • Magazines: -10%+
  • Television: -5.5%

The Internet will be weak but do okay.

Via FT.com/ Media – Global ad spending to fall by 7%.

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