The Future of Print

Publications Video Growth Explodes On Newspaper Sites

Posted in Boom by futureofprint on April 14, 2009

Newspapers across the country may be scaling back to survive, but online video appears to be one area where they’re expanding aggressively. An analysis of 187 U.S. newspaper Web sites by Web video provider Brightcove shows a surge in their video-related activity last year.

The number of videos uploaded by each newspaper to the Brightcove platform, for example, grew from an average of 186 per month to 638 in 2008. The overall total of uploads increased 1,500%.

On the consumer side, video streams are growing 35% per quarter, nearly tripling to 42.7 million during the fourth quarter of 2008 compared to the year-earlier period. Total video player “loads,” or page views containing video, increased 700% — suggesting that newspaper sites are putting video on more pages.

While Brightcove doesn’t provide ad revenue figures, the company says nearly all of its newspaper partners are monetizing video content with advertising.

via MediaPost Publications Video Growth Explodes On Newspaper Sites 04/08/2009.

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