The Future of Print

Newspaper Publishers Hold Secret Confab On Charging For Web Content

Posted in Boom by futureofprint on May 29, 2009

Two dozen newspaper publishers, including representatives from the New York Times Co. (NYSE: NYT), Gannett (NYSE: GCI), E. W. Scripps, Advance Publications, McClatchy (NYSE: MNI) Company, Hearst Newspapers, MediaNews Group, the Associated Press, Philadelphia Media Holdings, Lee Enterprises (NYSE: LEE) and Freedom Communications, quietly attended the Newspaper Association of America’s annual meeting in Chicago today to discuss ways of charging readers for online content. The Atlantic’s James Warren has the agenda for the “Models to Monetize Content” conference. The event was organized by the Newspaper Association of America, though it was not listed on its website. The private discussion was first mentioned back in April by Alan D. Mutter on his Reflections of a Newsosaur.

Warren, who oversaw the layoffs of 100 staffers at the Chicago Tribune last year as the paper’s managing editor, said that expects a large number of the publishers who attended to start charging for some online content because “they don’t know what else to do.”

via Newspaper Publishers Hold Secret Confab On Charging For Web Content | paidContent.org.

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Malcolm Gladwell: What if Newspapers Had Just Been Invented?

Posted in Doom by futureofprint on May 29, 2009

Newspapers Hard Hit By Online Classifieds

Posted in Doom by futureofprint on May 29, 2009

Overall, online classifieds are thriving, with the number of patrons more than doubling in the last four years. In 2009, 49% of all Internet users say they have used online classifieds, versus 22% in 2005. This figure is especially compelling because the overall population of Internet users also increased in that period, according to Nielsen/NetRatings, from 203.8 million to over 220 million.

Thus, the number of users of online classifieds increased from under 45 million to about 105 million. On a daily basis, 9% of Internet users (roughly 20 million people) go to an online classifieds site, versus 4% in 2005 (roughly 8 million).

Craigslist is the most popular of the online classifieds services, with 42.2 million unique visitors in March 2009, out of a total 53.8 million unique visitors for online classifieds sites altogether.

via MediaPost Publications Pew: Newspapers Hard Hit By Online Classifieds 05/29/2009.

MediaPost Publications Newspaper Revenues Plunge 28% in Q1, Online Falling Too 05/29/2009

Posted in Doom by futureofprint on May 29, 2009

The numbers are in, and they are terrible: total newspaper revenues plunged 28.3% in the first quarter of 2009 compared to the same period in 2009 — from $9.2 billion to $6.6 billion, according to the Newspaper Association of America. This meteoric drop reflects a 29.7% drop in print revenues, which tumbled from $8.4 billion to $5.9 billion, as well as a 13.4% drop in online revenues, which sank from $804 million to $696 million.

In light of the latest figures, there can no longer be any doubt that — at least at the level of big regional dailies and national newspapers — the newspaper business is truly in a state of collapse, beset with double-digit revenue declines across the board. As in previous quarters, the retreat was led by classified revenues, which fell 42% from $2.5 billion in 2008 to under $1.5 billion in the first quarter of this year. Automotive was down 43.4%, to $333 million, real estate plunged 45.5% to $337 million, and employment cratered 67.4% to $205.4 million.

Continuing a trend that began in 2005, both national and retail local ad revenues also experienced double-digit drops: national tumbled 26% to $1.13 billion, and retail almost matched it with a 23.7% drop to $3.33 billion.

Via Mediapost

BIA: Local Ads to Hit Bottom in 2010

Posted in Doom by futureofprint on May 26, 2009

Local advertising media — including newspapers, direct mail, TV, radio, Yellow Pages, traditional outdoor, cable TV, magazines and digital/online — are collectively forecast to decline to $144.4 billion in 2013, down from $155 billion last year.

This year, local ad revenue will drop to $141.3 billion and hit a low of $135.8 billion in 2010, before reversing direction in 2011.

The predictions, presented Thursday by Mark Fratrik, vp of BIA advisory services, and Neal Polacheck, CEO of TKG, were based on the cyclical and secular changes in local media, as well as the state of the economy and trends in the Internet.

For some media — including newspapers, local TV, radio, print, Yellow Pages and local regional magazines — the Internet is causing executives to rethink business models in order to survive.

Other media — including direct mail, outdoor, cable TV and digital/online interactive — will need to ride out a brutal economy.

For both groups, new media present opportunities for fresh revenue streams. New media’s share of total adspend is forecast to grow from $14 billion or 9 percent to $32.1 billion to 22.2 percent. Radio and TV Internet revenue are expected to climb from $805 million last year to nearly $1.9 billion in 2013.

New media’s growth will occur most dramatically in search — both local and otherwise. Queries per month per user are forecast to grow to 130 by 2013, with local queries reaching about 15 percent of the total by 2013. There are also significant opportunities in e-mail, lead generation and mobile applications.

Via AdWeek

Online classified use soaring in US: Pew survey – Yahoo! News

Posted in Doom by futureofprint on May 26, 2009

WASHINGTON AFP – Struggling US newspaper publishers are painfully aware of it but a survey released on Friday found that the use of online classified advertisement sites such as Craigslist is soaring.

The number of Web-connected US adults who use online classified sites has more than doubled in the past four years, according to the survey by the Pew Research Center?s Internet and American Life Project.

Forty-five percent of Internet users surveyed said they have used online classified sites, compared with 22 percent of online adults who had done so in 2005, Pew said.

It said that on any given day, nine percent of US Internet users visit online classified sites, up from four percent in 2005.

Pew said its findings “highlight the growing importance of such sites to Internet users and reflect the changes in the audience for classified ads — both those who place them and those who make purchases.”

It also noted that the rise of free online classifieds has stripped many US newspapers of a major source of revenue, exacerbating a crisis which has seen a number of dailies shut down or declare bankruptcy recently.

Pew said Internet users between the ages of 25 and 44 were significantly more likely than any other age group to use online classified ads.

Sixty-two percent of online 25 to 34 year olds surveyed said they used online classifieds.

Fifty-seven percent of those aged 35 to 44 said they did so while 49 percent of online 18 to 24 year olds said they used online classifieds.

Via Yahoo

Seybold Report – May 21

Posted in Uncategorized by futureofprint on May 21, 2009

Latest Seybold Report is here. Get it now for your reading pleasure (090521-Seybold)

Headlines of interest:

Can Advertising Platforms Like Yahoo Apt Help Newspapers Survive?

Digital Production Publishing: Beyond the Hype

Obama: Government without newspapers not an option – Editors Weblog

Posted in Boom by futureofprint on May 11, 2009

Speaking at the White House Correspondents’ Association Dinner in Washington DC on

Obama speech.jpgSaturday 9 May, president Barack Obama said that “a government without newspapers, a government without a tough and vibrant media is not an option for the United States of America.”

In what was mostly a speech packed with jokes and humorous anecdotes, Obama ended his discourse on a serious note about the state of journalism in the country, acknowledging that there were many good journalists who had recently found themselves out of a job.

Appearing before a mixed crowd of journalists, media chiefs, politicians and celebrities including actor Ashton Kutcher, who is one of social media tool Twitter’s most high-profile users, Obama outlined the plight of journalism, with newspapers clearly at the heart of his speech. He insisted that the ultimate success of the industry is essential in ensuring the preservation of America’s democracy, before referring to a quote from the nation’s third president, Thomas Jefferson: “If he had the choice between government with newspapers or newspapers without government, he’d choose the latter.”

Via EditorsWeblog

WSJ Online Expanded Pay Plans Include Bundles, Micropayments

Posted in Boom by futureofprint on May 11, 2009

It seems like only yesterday that News Corp. Chairman and CEO Rupert Murdoch was talking about making WSJ.com free—and people were falling for it. But even before the deal to acquire Dow Jones NYSE: NWS closed in late 2007, Murdoch was leaving plenty of wiggle room for more, not fewer, premium offerings. And, in today’s reality, DJ is looking at any and every way to get more people to pay directly for access to the WSJ in a variety of forms, while encouraging current subscribers to pay even more by expanding offerings. That includes bundling subscriptions across devices and platforms, as well as the micropayments and premium subscriptions now in the news.

As the Financial Times and Reuters reported Sunday, the paper is closer to trying micropayments, an option suggested recently by DJ Editor-in-Chief Robert Thomson. He said last month that micro-payment systems needed to be more sophisticated; now he says DJ is working on its own version and plans to launch this fall. The target user is someone who wants access to some articles but would spend less than $100 a year. The current online-only special offer subscription rate for first-time subs is $103; print, $119. A one-year “discounted” subscription is $349. The site also will offer premium subscriptions for energy, commodities, wealth management and other niches that will include access to Dow Jones Newswires, according to the FT. Pricing is still under discussion.

Via Paid Content

Study: Newspapers Halt Local Online Advertising Share Decline

Posted in Boom by futureofprint on May 1, 2009

NEW YORK Have newspaper Web sites turned the corner with local online ad spending?

A new report from Borrell Associations found that for the first time since the research firm started tracking local online ad revenue share in 2001, the big pure play companies lost ground. Furthermore, newspapers, which have been losing share since 2005, finally halted the decline in 2008.

Newspaper accounted for 26.4% of local online dollars in 2008, down slightly from 26.9% in 2007 while pure-play companies such as Yahoo and Google, lost 2.1% of its local online share to 47.6%.

Borrell suggests that the “feet-on-the-street” sales teams, an estimated 98,000, are giving newspapers an edge over Internet-only sites. The firm forecasts that the local sales teams of newspapers will grow 30% in 2009 compared to 2008.

Borrell analysts anticipate that newspapers will increase online revenue almost 6% in 2009.

via Study: Newspapers Halt Local Online Advertising Share Decline.