The Future of Print

MediaPost Publications Newspaper Revenues Plunge 28% in Q1, Online Falling Too 05/29/2009

Posted in Doom by futureofprint on May 29, 2009

The numbers are in, and they are terrible: total newspaper revenues plunged 28.3% in the first quarter of 2009 compared to the same period in 2009 — from $9.2 billion to $6.6 billion, according to the Newspaper Association of America. This meteoric drop reflects a 29.7% drop in print revenues, which tumbled from $8.4 billion to $5.9 billion, as well as a 13.4% drop in online revenues, which sank from $804 million to $696 million.

In light of the latest figures, there can no longer be any doubt that — at least at the level of big regional dailies and national newspapers — the newspaper business is truly in a state of collapse, beset with double-digit revenue declines across the board. As in previous quarters, the retreat was led by classified revenues, which fell 42% from $2.5 billion in 2008 to under $1.5 billion in the first quarter of this year. Automotive was down 43.4%, to $333 million, real estate plunged 45.5% to $337 million, and employment cratered 67.4% to $205.4 million.

Continuing a trend that began in 2005, both national and retail local ad revenues also experienced double-digit drops: national tumbled 26% to $1.13 billion, and retail almost matched it with a 23.7% drop to $3.33 billion.

Via Mediapost


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