The Future of Print

Newspapers Hard Hit By Online Classifieds

Posted in Doom by futureofprint on May 29, 2009

Overall, online classifieds are thriving, with the number of patrons more than doubling in the last four years. In 2009, 49% of all Internet users say they have used online classifieds, versus 22% in 2005. This figure is especially compelling because the overall population of Internet users also increased in that period, according to Nielsen/NetRatings, from 203.8 million to over 220 million.

Thus, the number of users of online classifieds increased from under 45 million to about 105 million. On a daily basis, 9% of Internet users (roughly 20 million people) go to an online classifieds site, versus 4% in 2005 (roughly 8 million).

Craigslist is the most popular of the online classifieds services, with 42.2 million unique visitors in March 2009, out of a total 53.8 million unique visitors for online classifieds sites altogether.

via MediaPost Publications Pew: Newspapers Hard Hit By Online Classifieds 05/29/2009.


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