The Future of Print

API Report to Exec Summit: Paid Content Is the Future for News Web Sites

Posted in Boom, Charge by futureofprint on June 9, 2009

The American Press Institute (API) has surveyed the many options currently being discussed for paid content and “fair use” fees from Google and other aggregators, and basically endorses them all as a remedy to what ails the newspaper business.

In a 31-page white paper prepared for last week’s newspaper executive’s summit in Chicago, API concludes, “newspapers can make the leap from an advertising-centered to an audience-centered enterprise” and should get on with it immediately.

The report, titled Newspaper Economic Action Plan, recommends that industry leaders follow five new “doctrines.”

* True Value. Establish that news content online has value by charging for it. Begin “massive experimentation with several of the most promising options.”

* Fair Use. Maintain the value of professionally produced and edited content by “aggressively enforcing copyright, fair use and the right to profit from original work.”

* Fair Share. Negotiate a higher price for content produced by the news industry that is aggregated and redistributed by others.

* Digital Deliverance. “Invest in technologies, platforms and systems that provide content-based e-commerce, data-sharing and other revenue generating solutions.”

* Consumer Centric. Refocus on consumers and users. Shift revenue strategies from those focused on advertisers.

via Poynter Online – The Biz Blog.

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