The Future of Print

Study: U.S. Newspaper Biz Expected to Lose $25 Billion by 2013

Posted in Doom by futureofprint on June 17, 2009

NEW YORK The newspaper industry in North America is forecast to shed some $13 billion in revenue by 2013, according to new research from PriceWaterhouseCoopers (PWC).

The losses are expected to stem mainly from a drain in print advertising revenue. Total newspaper advertising will fall by a cumulative 32.7% during the next three years, according to the latest PriceWaterhouse Global Entertainment and Media Outlook: 2009-2013 report. Only in 2012 will advertising start to reverse, rebounding modestly.

Print advertising is expected to fall the most from $36.7 billion in 2008 to $24.3 billion in 2013.

Online advertising revenue is anticipated to decline over the next two years. PWC expects online ad revenue to grow to $3.7 billion in 2013 — a 2.5% increase when compounded annually from 2008.

via Study: U.S. Newspaper Biz Expected to Lose $25 Billion by 2013.

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