The Future of Print

Facebook Connect Is A Huge Success — By The Numbers

Posted in Boom by futureofprint on July 1, 2009

It’s on the way there, and could soon become the mainstream Web user’s single login for the Internet.

In the Web TV space, TV.com, YouTube, and Hulu have all already signed up, joining over 10,000 other web sites and applications. Facebook Connect is also now integrated with Xbox Live and the Nintendo DSi.

Source from big media companies and small publishers alike tell us the reason they love Facebook Connect so much is that it’s a simple upgrade that immediately acclerrates user registrations, engagement and traffic from Facebook.

Facebook sent us some stats:

* Registration: sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.

* Engagement: sites with Facebook Connect see a 15-100% increase in reviews and other user generated content

* Traffic: For each story published in Facebook, we see roughly 3 clicks back to the site. Nearly half the stories in the Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.

via Facebook Connect Is A Huge Success — By The Numbers.

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