The Future of Print

MediaPost Publications Ink Stains: Newspaper Revenues Down 29% 08/28/2009

Posted in Doom by futureofprint on August 31, 2009

Newspaper revenues fell by almost one-third in the second quarter of 2009 compared to the same period in 2008, from $10.1 billion to $6.8 billion, according to the Newspaper Association of America.

The overall decline of 29% resulted from a 30% drop in print revenues — from $9.3 billion to just under $6.2 billion — and a 16% drop in online revenues, from $778 million to $653 million.

As in previous quarters, the losses cut across every major advertising category, with national dropping 30% from $1.6 billion to $1.1 billion, retail dropping 25% from $4.7 billion to $3.6 billion, and classifieds down a whopping 40% from $2.5 billion to $1.4 billion.

The continuing collapse of classified revenues is especially bad news, as they were long the mainstay of newspaper ad revenues.

In the second quarter, automotive classifieds tumbled 43% to $332 million, real estate fell 46% to $336 million, and recruitment plunged an alarming 66% to $202 million.

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