The Future of Print

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads

Posted in Doom by futureofprint on August 31, 2009

One True Media’s SpotMixer do-it-yourself online video ad technology is now available to Google AdWords in-stream video advertisers, an arrangement that allows users to make videos that can run over the Google Content Network or on YouTube.

The partnership with Google is not the first for Redwood City, Ca.-based One True Media, a company founded four years ago. The company partnered with Google TV Ads in January. its SpotMixer platform automatically grabs text from AdWords ads and inserts it into tailored 15- to 30-second-long video ads within the user’s AdWords account. Users can customize the videos by adding photos, video, and voiceovers. The conversions are done dynamically, with templates and content being changed to avoid identical videos.

There are many vendors offering similar self-serve video platforms, including Jivox and FourSpots. Google also already offers an ad creation marketplace that pairs online video producers such as Turn Here with advertisers.

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