The Future of Print

CHART OF THE DAY: The End Of Newspapers

Posted in Doom by futureofprint on December 30, 2009

Newspapers had a nice run from the 1970s to the 1990s. Unfortunately, as this chart from the Bureau of Labor Statistics makes clear — by way of Marketwatch — it’s over.Newspaper employment has utterly collapsed in the last 15 years, with employment numbers now around where they were in the mid-1950s.The good news: It’s a great opportunity. The next decade will give birth to new forms of reporting, more in tune with today’s technology and news consumption habits.

via CHART OF THE DAY: The End Of Newspapers.

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2009 Revenues Dropped 4.3% For Nation’s 100 Top Media Companies

Posted in Doom by futureofprint on December 30, 2009

CHICAGO (Adage.com) — The nation’s top 100 media companies eked out 0.8% revenue growth in 2008, but reported revenue for top media firms in the first half of 2009 fell 4.3% from a year ago, according to Ad Age’s analysis.

For the nation’s 100 Leading Media Companies, revenue growth in 2008 was the lowest since 1991, and 2009 is set to show the first decline since Ad Age began ranking media firms in 1981.

Remarkably, 11 of 2008’s Media 100 firms filed for bankruptcy over the past year, crushed in most cases by shrinking revenue and debt loads taken on during the blind optimism of the boom. Print media dominated the list: six newspaper companies, two magazine publishers and two yellow-pages firms. No. 11 in Chapter 11 was a debt-laden cable firm, Charter Communications.

via 2009 Revenues Dropped 4.3% For Nation’s 100 Top Media Companies.

72% Of Advertisers See More Digital Spending In 2010

Posted in Doom by futureofprint on December 16, 2009

A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Justifying this apportionment, 33.9% said ROI for new media is “somewhat” better than traditional, and 28.2% said new media’s ROI is “significantly” better.

Along with the good news for digital media, the survey (which focused on executives from companies headquartered in the Western U.S.) delivered some bad news for traditional: 86% of the respondents say they expect their spending on traditional media — including broadcast TV and radio and print newspapers and magazines — to remain even (45.7%) or decline (40.3%) in 2010.

But despite all the negative publicity, it’s worth noting that print still garners the lion’s share of media spending, with 47% of those surveyed saying print is their single biggest media investment. That places it well ahead of email marketing, with 13.4% of respondents saying this was their main area of expenditure, and interactive advertising, at 10.2%.

However, these in turn trumped direct mail (9.7%), TV (8.6%), search (7%), and radio (3.8%). Meanwhile, the heavy print spending may be at least partly the result of discounts offered by print publishers, with 32.2% of respondents saying print currently offers the deepest discounts.

via MediaPost Publications

Google’s Display Advertising Strategy Revealed!

Posted in Boom by futureofprint on December 15, 2009

The search market isn’t growing like it used to, and Google needs to convince the world display advertising can be its new growth engine.

Today, Google gave it a shot, hosting a conference call to explain a three-pronged display advertising strategy.

Google said it will…

  • Simplify ad-buying and ad-selling.
  • Increase display ad peformance with better, more measurable units.
  • Open display advertising to new types of business.

The big challenge for Google (GOOG) is that its search revenues will surpass $25 billion this year, so for shareholders, any new business’s revenues will look tiny in comparison.

Power through a CliffNotes version of the presentation

Via Silicon Alley