The Future of Print

Google’s Display Advertising Strategy Revealed!

Posted in Boom by futureofprint on December 15, 2009

The search market isn’t growing like it used to, and Google needs to convince the world display advertising can be its new growth engine.

Today, Google gave it a shot, hosting a conference call to explain a three-pronged display advertising strategy.

Google said it will…

  • Simplify ad-buying and ad-selling.
  • Increase display ad peformance with better, more measurable units.
  • Open display advertising to new types of business.

The big challenge for Google (GOOG) is that its search revenues will surpass $25 billion this year, so for shareholders, any new business’s revenues will look tiny in comparison.

Power through a CliffNotes version of the presentation

Via Silicon Alley


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