The Future of Print

Google’s Wojcicki On Paid Search And Display Ads

Posted in Boom by futureofprint on February 23, 2010

About 80% of the advertisers tapping into Google’s Display Ad Builder these days are new to display advertising, according to Susan Wojcicki, vice president of product management at Google. Most have a history running paid search ads, she tells me.

So I ask her if advertisers benefit from running both display and paid search ads simultaneously. While Wojcicki called the question “complicated,” because it requires data and analysis, she did tell me Google knows that these advertisers invest more money in display ads without borrowing budgets from paid search campaigns.

via MediaPost Publications Google’s Wojcicki On Paid Search And Display Ads 02/23/2010.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: