The Future of Print

Local Online Ad Spend Expected to Grow

Posted in Boom by futureofprint on February 26, 2010

NEW YORK U.S. local advertising spending isn’t expected to recover fully until 2012, according to BIA/Kelsey’s annual forecast. Over a five-year period 2009-2014 local advertising spending is anticipated to grow at compound annual growth rate CAGR of 2.2% to $144.9 billion.”

Even with improvements in the overall economy, we do not anticipate a rapid recovery among traditional media over the forecast period, because we believe the structural change in the local media industry has accelerated,” Neal Polachek, president of BIA/Kelsey, said in a statement.

The advisory and research firm notes spending on traditional media is expected to decline from $115 billion in 2009 to $108.2 billion in 2014. Meanwhile, local online advertising spending is expected to jump from $15.2 billion in 2009 to $36.7 billion in 2014 CAGR of 19.3%.

via Local Online Ad Spend Expected to Grow.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: