The Future of Print

Poynter Online – The Biz Blog

Posted in Boom by futureofprint on March 29, 2010

Google has jumped into the discussion about the future of advertising with a series of blog posts, touting the creative possibilities of display advertising that combines its proprietary surprise, surprise DoubleClick Rich Media technology with hot services like Facebook and Twitter.

This week’s offering featured a Harley-Davidson promotion that was attention-grabbing, all right, with its incongruous mix of bikes, war and sex. The headline of the Veteran’s Day-timed message reads, “A Salute from the Home Front to Those Who Defend Freedom.”

According to Google’s Neal Mohan, the real point is interactivity and engagement, with a complex multimedia display that comes close to being a full Web site. More than 280,000 have viewed the video, he wrote, and 18,000 took time to write tributes. And they presumably thought good things about Harley-Davidson in the process.
I’ve seen this type of ad before, and I think our friends at Google are right that we will be seeing many more of these rich-media, participative ads.
Another example from Mohan is the introduction of the Volvo XC60 at the New York Auto Show. Prominently displaying a Twitter feed from the show, the campaign drew 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement — pretty hot numbers.

via Poynter Online – The Biz Blog.


2010 may be even worse for newspaper sales

Posted in Doom by futureofprint on March 26, 2010

In what now passes for good news for publishers, the Newspaper Association of America yesterday reported that the skid in newspaper sales was “only” 23.7% in the final period of 2009 – a year in which sales declined 28.3% in the first quarter, 29.0% in the second period and 29.9% in the third quarter.

The year 2009 marked the fourth straight year of rapidly accelerating revenue declines for the industry since it hit all-time high revenues of $49.4 billion in 2005. Thus, 43% of the industry’s sales have gone up in smoke.Sales cratered in every print category in 2009, as follows:

:: Classified advertising dived 38% to $6.2 billion, falling 64% from the $17.3 billion booked in 2005.

:: National advertising skidded 26% to $4.4 billion, dropping 44% from the $7.9 billion sold in 2005.

:: Retail advertising plunged 24% to $$14.2 billion, sliding 36% from the $22.2 billion posted in 2005.

Online advertising last year tumbled nearly 12% to $2.7 billion, which represents an improvement from the $2 billion in digital advertising sold in 2005. The 1% decline in online ad sales in the fourth quarter of 2009 suggests interactive advertising could be the first category to turn the corner. Unfortunately, digital advertising represent only 10% of total ad revenues.

via Reflections of a Newsosaur: 2010 may be even worse for newspaper sales.

Newspaper ad revenue plummets to 1986 level

Posted in Doom by futureofprint on March 25, 2010

NEW YORK — Newspaper advertising revenue plunged 27 percent last year to its lowest level since 1986, according to figures released Wednesday, reflecting the toll of the recession and a media shift that’s driving more marketing dollars to the Internet.

Newspapers sold $27.6 billion worth of ads in 2009, a figure that includes both print and online revenue. That’s down from $37.8 billion the year before, according to the Newspaper Association of America.

The picture is even more grim after adjusting for inflation. The $27 billion in revenue that newspapers received in 1986 would equal nearly $53 billion in today’s dollars.

Things did improve toward the end of 2009, raising hopes that the worst of the slump is over. Ad revenue in the final three months of the year fell 24 percent from a year earlier to $7.7 billion — the smallest quarterly percentage decline of 2009.

via The Associated Press: Newspaper ad revenue plummets to 1986 level.

The race is on: 30% of newspaper site visitors want e-readers this year

Posted in Boom by futureofprint on March 24, 2010

Local publishers take note and get your e-reader strategies in motion: The seismic societal shift to usage of e-readers may have been launched by the iPad. A study by Greg Harmon of ItzBelden reports 31% of the population plans to buy an e-reader by March 2010, up from 7 to 15% just a few months ago, before Steve Job’s January announcement.

Another surprise in the report is that 28% of people in the West Coast Market plan to buy a smart phone; we would have thought this market was already “played out”. The midwest indicated a 21% appetite for more phones.The survey is of 800 newspaper internet readers in three markets of varying sizes. 30% of site visitors already have smart phones and 25% of them are thinking about acquiring one. National smart-phone penetration was barely 17%.

via The race is on: 30% of newspaper site visitors want e-readers this year | New Media Hub.

My Way News – Survey: Readers don’t want to pay for news online

Posted in Doom by futureofprint on March 15, 2010

NEW YORK (AP) – Getting people to pay for news online at this point would be “like trying to force butterflies back into their cocoons,” a new consumer survey suggests.

That was one of several bleak headlines in the Project for Excellence in Journalism’s annual assessment of the state of the news industry, released Sunday.

The project’s report contained an extensive look at habits of the estimated six in 10 Americans who say they get at least some news online during a typical day. On average, each person spends three minutes and four seconds per visit to a news site.

About 35 percent of online news consumers said they have a favorite site that they check each day. The others are essentially free agents, the project said. Even among those who have their favorites, only 19 percent said they would be willing to pay for news online – including those who already do.

There’s little brand loyalty: 82 percent of people with preferred news sites said they’d look elsewhere if their favorites start demanding payment.

“If we move to some pay system, that shift is going to have to surmount significant consumer resistance,” said Tom Rosenstiel, director of the project, part of the Pew Research Center.

via My Way News – Survey: Readers don’t want to pay for news online.

The State of Newspapers? Think of Sand Falling in an Hourglass, Pew Report Says

Posted in Doom by futureofprint on March 15, 2010

NEW YORK Newspaper advertising revenue plunged an astounding 45% over the last three years forcing publishers to make drastic reductions to the actual size of the print edition, to the space devoted to news to the ranks of employees.

Those findings are the latest from the Pew Research Center’s Project for Excellence in Journalism State of the News Media 2010 report that starkly quantifies the affects of a nasty recession and the sweeping structural changes faced by media organizations.”

For newspapers, which still provide the largest share of reportorial journalism in the United Sates, the metaphor that comes to mind is sand in an hourglass,” stated the report.

The shrinking top and bottom line over the last three years resulted in loss of 15,000 full-time reporting and editing jobs falling to about 40,000 wrote Rick Edmonds of the Poynter Institute who authored the report’s newspaper chapter. ”

That means newsrooms have shrunk by 27% in three years,” he wrote.Edmonds, along with PEJ, estimated that the newspaper industry lost $1.6 billion in annual reporting and editing capacity since 2000. Yet newly launched news organizations and citizen journalism efforts aren’t necessarily picking up the slack. The J-Lab project headed by Jan Schaffer found that only $141 million of non profit money has flowed to upstart media projects not including broadcast – one-tenth of the losses in newspaper resources alone, the report noted.Despite the flourishing of new media organizations the report gets to the heart of the problem: cost effective technology has yet to translate into dollars. ”

Unless some system of financing the production of content is developed, it is difficult to see how reportorial journalism will not continue to shrink, regardless of the potential tools offered by technology,” said the report.

via The State of Newspapers? Think of Sand Falling in an Hourglass, Pew Report Says.

Internet Passes Newspapers To Become Second-Most Popular Source Of News After TV

Posted in Doom by futureofprint on March 2, 2010

A new report by the Pew Internet & American Life Project examin[es] how people consume news. Ninety-nine percent of American adults get news each day, but they are getting it from a wider variety of sources and in many different forms.

The Internet now outranks print newspapers and radio in popularity as a source of news. Sixty-one percent of Americans said they read news online, while 54 percent said they listen to news on the radio, 50 percent read a local newspaper and just 17 percent read a national newspaper. One-third of cellphone owners read the news on their phones.

via Internet Passes Newspapers To Become Second-Most Popular Source Of News After TV.