The Future of Print

The race is on: 30% of newspaper site visitors want e-readers this year

Posted in Boom by futureofprint on March 24, 2010

Local publishers take note and get your e-reader strategies in motion: The seismic societal shift to usage of e-readers may have been launched by the iPad. A study by Greg Harmon of ItzBelden reports 31% of the population plans to buy an e-reader by March 2010, up from 7 to 15% just a few months ago, before Steve Job’s January announcement.

Another surprise in the report is that 28% of people in the West Coast Market plan to buy a smart phone; we would have thought this market was already “played out”. The midwest indicated a 21% appetite for more phones.The survey is of 800 newspaper internet readers in three markets of varying sizes. 30% of site visitors already have smart phones and 25% of them are thinking about acquiring one. National smart-phone penetration was barely 17%.

via The race is on: 30% of newspaper site visitors want e-readers this year | New Media Hub.

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