The Future of Print

The Amazing Media Habits of 8-18 Year Olds

Posted in Doom by futureofprint on April 12, 2010

The Kaiser Family Foundation did just that in a comprehensive survey released in January. Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

Some key points:

Kids consume a hell of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time.

Kids’ print media consumption is tiny and falling. Kids’ digital media consumption is going through the roof.

No big surprise there. What is a surprise is how little parents seem to care about this. Or, alternatively, how much parents encourage this media consumption by consuming a huge amount of media themselves.

In 2/3 of households, TVs are on during meals

In 75% of households, TVs are on when no one is watching them.

More than 70% of kids have TVs in their bedrooms

Only 1/3 of households have media-consumption rules

via The Amazing Media Habits of 8-18 Year Olds.

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