The Future of Print

Murdoch: iPad subs more profitable than on the Kindle

Posted in Boom by futureofprint on May 5, 2010

The iPad has already been very successful for the Wall Street Journal as an e-reader, News Corp’s chief Rupert Murdoch said during a call discussing his company’s latest results. About 64,000 are subscribing to the newspaper in just the first month; it’s also significantly more profitable than the same subscription on the Kindle, he said. Unlike Amazon’s insistence on a revenue split, the WSJ keeps all of the nearly $18 it costs for a month of reading.

The number didn’t explicitly track those who have passed their free trial periods and are paying for the subscription, although the adoption rate is 20 times higher than just 3,200 in the first week.

via Murdoch: iPad subs more profitable than on the Kindle | Electronista.

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