The Future of Print

IDC: Online Ad Revs Poised To Grow Higher Than Expected | paidContent

Posted in Boom by futureofprint on May 20, 2010

Despite worries about Europe’s financial problems over the past few weeks, expectations for online ad spending this year are continuing to rise. Just two months after researcher IDC projected U.S. online ad spending to shoot up 12.6 percent by end of 2010, it has now raised that number to 19 percent to $31.5 billion. The change follows a string of surprisingly strong numbers for all segments of online advertising, even display, which had been in decline for the past two years. As for individual categories, like mobile, IDC expects a significant rise, but despite the best efforts of Google NSDQ: GOOG and Apple NSDQ: AAPL, it will remain small relative to other parts of the industry, at least for the next four years.

Last week, the Interactive Advertising Bureau said internet ad spending rose 7.5 percent in Q1 to $5.9 billion, which was a return to the familiar refrain of “another record-breaking quarter,” a phrase that had accompanied much of the organization’s reports before last year. Even before the doldrums of ‘09, online ad growth rates had been slowing significantly since the days of 30- and 40- percent gains of the middle part of this decade.

via IDC: Online Ad Revs Poised To Grow Higher Than Expected | paidContent.


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