The Future of Print

Revealed: Google’s Keeps 32% in Publisher Revenue

Posted in Boom by futureofprint on May 24, 2010

Google has finally released its revenue share breakdown for AdSense.For your background: AdSense has two products: one is AdSense for Content, which allows publishers to generate revenue from ads placed alongside their content.

The other is AdSense for Search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results.The majority of AdSense publishers are using the content product, says Google. Publishers apparently earn a 68% revenue share worldwide, meaning Google pays 68% of the revenue that they collect from advertisers.

Since launching AdSense for Content in 2003, this revenue share has never changed.

via Revealed: Google Keeps Less Than Half Of AdSense Revenue.

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