The Future of Print

IPad’s Early Adopters Are Gazing at the Ads — for Now

Posted in Boom by futureofprint on June 15, 2010

Gannett-owned ad technology company Pointroll has placed four iPad campaigns so far, including ads for Ford, Unilever, Marriott and Target within the iPad edition of USA Today, part of its parent company, and the communications app TextPlus. Pointroll says interaction times for ads on the iPad are averaging about 30 seconds. Click-through rates have been between 0.9% and 1.5%, six times the benchmark for click-to-expand ads on the web.

via IPad’s Early Adopters Are Gazing at the Ads — for Now – Advertising Age – Digital.

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