The Future of Print

Gawker Media Growth Explodes In First Half Of Year After Denton Starts Paying Writers For New Readers

Posted in Boom by futureofprint on July 7, 2010

Nick Denton has issued his latest memo to the troops on the state of Gawker Media. The first half of the year appears to have been very good to the leading blog network, after a flat 2009.

What’s responsible for the change? A new focus on unique visitors instead of pageviews. Writers are now compensated in part for how many new readers they bring in each month.

Gawker’s biggest story in June was Gawker.com’s Apple security breach scoop, with 594,962 uniques.

via Gawker Media Growth Explodes In First Half Of Year After Denton Starts Paying Writers For New Readers.

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