The Future of Print

Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital 07/08/2010

Posted in Boom by futureofprint on July 8, 2010

Advertiser optimism toward their media spending, which bottomed out a year ago, continues to rise and is now at the highest relative point since a well regarded research company began tracking it three years ago. Nearly a third (32%) of ad executives now expect to increase their ad spending over the next 12-months, marking the greatest percentage since Advertiser Perceptions Inc. (API) began asking that question in the spring of 2007.

Conversely, only 22% said they plan to decrease their ad spending, marking a positive 10 percentage point difference between those planning to increase or decrease their advertising budgets, which is the basis of API’s advertiser optimism index.

via MediaPost Publications Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital 07/08/2010.

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