The Future of Print

Forecast: Digital bits poised to overtake print in 2014 – USATODAY.com

Posted in Doom, Tablets by futureofprint on August 11, 2010

Now we can put a date on it: 2014 will be the year when consumers begin to spend more for digital media than they will for print, according to a forecast out today from private-equity firm Veronis Suhler Stevenson.

The company projects that the average person will spend $159.59 in 2014 for Internet and mobile services — including broadband subscriptions for smartphones — up 89.2% from last year. But that same person will spend $158.88 on consumer books, newspapers and magazines, down 1.5%.While VSS is far from infallible, the projection is worth noting: After 24 years of soothsaying, the VSS’ annual Communications Industry Forecast is one of the few industry projections that media executives and investors respect.

Overall, the firm expects consumers to fall more deeply in love than ever with media and communications. The average person will spend a little more than $1,080 in 2014 to be connected, informed and amused, up 27.6% from last year.

via Forecast: Digital bits poised to overtake print in 2014 – USATODAY.com.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: