The Future of Print

IPad Ads: Marketers Looking for More Data, Lower Costs – Advertising Age – Digital

Posted in Tablets by futureofprint on August 11, 2010

NEW YORK (AdAge.com) — As early data on iPad apps trickle in, one thing is clear: It’s going to require mountains of metrics for advertisers to pony up for the new platform’s ads — and their high prices.

But early data from Conde Nast will bolster the argument the iPad is worth a premium, as it’s delivering on reader attention better than other media channels. The publisher reports users are spending more than two hours on average with its Vanity Fair and GQ apps — that’s double the average hour spent with print magazines. Interaction times are also growing with subsequent issues. Vanity Fair’s interaction times jumped more than an hour from June to July; GQ’s jump was much more modest at only few minutes, according to metrics firm Flurry. Time spent with iPad apps also beat digital channels: Two hours with an iPad app trumps an average of 15 minutes on websites and 75 minutes on mobile apps per month.

via IPad Ads: Marketers Looking for More Data, Lower Costs – Advertising Age – Digital.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: