The Future of Print

For Owners, iPad Is Now Go-To Reading Device

Posted in Tablets by futureofprint on August 13, 2010

According to a survey of UK iPad owners put forth by Cooper Murphy Webb, people who own iPads are now using them as their preferred device for reading newspapers, magazines and books. Of the 1,034 iPad owners polled via telephone between July 28th and August 10th, 43% use the iPad for more than 10 hours per week, with most of those usage hours taking place in home.

While the iPad dominates among users for text based activities like perusing magazines and books, the laptop still holds strong as a primary entertainment device — perhaps due to the iPad’s lack of Flash support. I know that I have been discouraged from readily picking up an iPad to watch online video from the Pavlovian effect of those disappointing little blue legos.

Giving ammunition to the “iPad Will Save Reading” camp, 31% of iPad users prefer their iPad to their laptop, mobile phone, e-reader and print media for reading newspapers and magazines, perhaps due to the innovative presentation of news put forward by aggregator iPad apps like Flipboard and Pulse.

via For Owners, iPad Is Now Go-To Reading Device.


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