The Future of Print

The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer | Nielsen Wire

Posted in Tablets by futureofprint on September 30, 2010

# iPad owners are more receptive to advertising on their touchscreen tablet than owners of other devices.# Thirty-nine percent of iPad owners say ads on their connected device are new and interesting, compared to 19% of all connected device owners. And 46% say they enjoy ads with interactive features compared to 27% of all connected device owners.# Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.

via The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer | Nielsen Wire.

MediaPost Publications Mobile App Ads To Soar To $8B By 2015 09/20/2010

Posted in Tablets by futureofprint on September 22, 2010

Mobile apps advertising will rocket to more than $8 billion in five years, according to a recent Borrell Associates forecast.

Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.

Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015.

Fifteen percent of the $8 billion business, or $1.2 billion, will come from local advertising. This year will end with $305 million in mobile app advertising, which more than doubles in 2011 to $685 million.

via MediaPost Publications Mobile App Ads To Soar To $8B By 2015 09/20/2010.

Digital Dollars: 40% of Conde Revs From Apps in Future 09/22/2010

Posted in Tablets by futureofprint on September 22, 2010

Digital circulation and advertising revenues from new devices like the iPad will make up roughly one-third of Conde Nast’s total publishing revenues 15 years from now, according to Nicholas Coleridge, the managing director of Conde Nast U.K.

“I would expect 70% of our sales to come from print and 30%, or even 40%, to come from products such as the iPad,” Coleridge was quoted as saying. He made the prediction as Conde Nast prepares to launch its first apps for the U.K. market, for the British editions of Wired and Vogue, at a price of £3.99 $6.23 per issue, about the same as the cover price for the print issue of

via MediaPost Publications Digital Dollars: 40% of Conde Revs From Apps in Future 09/22/2010.

Sulzberger Concedes: “We Will Stop Printing The New York Times Sometime In The Future”

Posted in Doom, Stop the presses by futureofprint on September 8, 2010

At a conference in London, Arthur Sulzberger Jr conceded that someday the New York Times Company will be forced to stop publishing a printed paper.This sounds obvious, but it’s a big deal.

via Sulzberger Concedes: “We Will Stop Printing The New York Times Sometime In The Future”.

The Web Is Dead. Long Live the Internet

Posted in Tablets by futureofprint on September 8, 2010

Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising and profitable pastures.

via The Web Is Dead. Long Live the Internet