The Future of Print

MediaPost Publications Mobile App Ads To Soar To $8B By 2015 09/20/2010

Posted in Tablets by futureofprint on September 22, 2010

Mobile apps advertising will rocket to more than $8 billion in five years, according to a recent Borrell Associates forecast.

Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.

Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015.

Fifteen percent of the $8 billion business, or $1.2 billion, will come from local advertising. This year will end with $305 million in mobile app advertising, which more than doubles in 2011 to $685 million.

via MediaPost Publications Mobile App Ads To Soar To $8B By 2015 09/20/2010.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: