The Future of Print

The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer | Nielsen Wire

Posted in Tablets by futureofprint on September 30, 2010

# iPad owners are more receptive to advertising on their touchscreen tablet than owners of other devices.# Thirty-nine percent of iPad owners say ads on their connected device are new and interesting, compared to 19% of all connected device owners. And 46% say they enjoy ads with interactive features compared to 27% of all connected device owners.# Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.

via The Connected Devices Age: iPads, Kindles, Smartphones and the Connected Consumer | Nielsen Wire.

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