The Future of Print

Newspapers Top Broadcasters In Web Video Streaming

Posted in Boom by futureofprint on December 23, 2010

Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded, according to the latest data from analytics firm TubeMogul and video-hosting service Brightcove.

Newspaper sites had a total of 313 million minutes of video streamed compared to 290 million for broadcast sites. Meanwhile, the number of videos downloaded on newspaper sites surged 51% quarter-to-quarter and 110% from a year ago to 482,000, more than any other type of media company.”

This is an interesting development, and suggests that newspapers are rapidly adopting and producing video content for what was once a print business,” notes the TubeMogul/Brightcove report. It also noted that in contrast with longer-format content on broadcast sites, newspapers are producing many more, but fewer, titles on a rolling basis. That approach likely has more appeal for advertisers, allowing them to run more pre-roll spots more often.

“Newspapers have a lot of battle scars from the digital crusades of the last decade, so they’ve become pretty tenacious when it comes to the Internet,” observed Gordon Borrell, president of local media research firm Borrell Associates. A major part of that effort has been seizing on video in innovative ways to draw in online audiences. Because of concerns about cannibalizing TV viewership and ad revenue, broadcast companies have been more reluctant to embrace online video.

Thanks in part to the influx of video ad dollars, newspapers for the first time in five years have actually gained share of local online advertising dollars, according to Borrell. “Not much, but enough for us to say that they appear to be turning the corner and evolving from ‘newspaper’ companies to ‘media’ companies,” he said. Outfits like The New York Times and McClatchy Corp. will get about 25% of their revenue this quarter from digital compared to 5% to 7% for most broadcast companies.

via MediaPost Publications Newspapers Top Broadcasters In Web Video Streaming 12/23/2010.


iPad pricing, advertising looks promising for publishers

Posted in Boom, Charge, Tablets by futureofprint on December 20, 2010



Most iPad users view news and magazine content as appropriately priced — or even priced too low — according to Nielsen research. During a webinar this week delving into Nielsen’s October research about the iPad, Nielsen disclosed that about 45 percent of iPad owners surveyed believe that news and magazine content is appropriately priced. Sizable numbers think iPad apps are priced low relative to its value: more than 35 percent for news content and about 20 percent for magazine content.

via iPad pricing, advertising looks promising for publishers.

Smartphones and Tablets Will Take Over in 2011, Researchers Say –

Posted in Tablets by futureofprint on December 13, 2010

Next year, the research firm says in a report published Thursday, there will be 330 million smartphones sold worldwide and 42 million media tablets. Tablet sales are expected to more than double next year, and to keep climbing, “breezing by netbooks, the phenomenon of two years ago,” said Frank Gens, chief analyst for IDC.

“The PC-centric era is over,” the IDC report says. Within 18 months, it forecasts, non-PC devices capable of running software applications will outsell PCs. In tablets, IDC adds, Apple’s iPad will remain the leader, but lower-cost tablets will begin making inroads, especially as demand for tablets really takes off in emerging markets.

via Smartphones and Tablets Will Take Over in 2011, Researchers Say –

Here’s Yahoo’s Answer To Apple’s iAds

Posted in Tablets by futureofprint on December 9, 2010

Apple’s iAd has brought a lot of attention to mobile advertising, including the promise of bringing “emotional” advertising from television to the mobile handset.

Yahoo is the latest big publisher to reach out and say, hey, we can do that, too.

For context, with some 50 million monthly unique mobile users across its properties, Yahoo has substantial reach.

And according to IDC, it represented about 10% of the U.S. mobile display ad market this year, bringing in about $40 million in revenue.

via Here’s Yahoo’s Answer To Apple’s iAds.