The Future of Print

Here’s Yahoo’s Answer To Apple’s iAds

Posted in Tablets by futureofprint on December 9, 2010

Apple’s iAd has brought a lot of attention to mobile advertising, including the promise of bringing “emotional” advertising from television to the mobile handset.

Yahoo is the latest big publisher to reach out and say, hey, we can do that, too.

For context, with some 50 million monthly unique mobile users across its properties, Yahoo has substantial reach.

And according to IDC, it represented about 10% of the U.S. mobile display ad market this year, bringing in about $40 million in revenue.

via Here’s Yahoo’s Answer To Apple’s iAds.

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