The Future of Print

iPad pricing, advertising looks promising for publishers

Posted in Boom, Charge, Tablets by futureofprint on December 20, 2010

 

 

Most iPad users view news and magazine content as appropriately priced — or even priced too low — according to Nielsen research. During a webinar this week delving into Nielsen’s October research about the iPad, Nielsen disclosed that about 45 percent of iPad owners surveyed believe that news and magazine content is appropriately priced. Sizable numbers think iPad apps are priced low relative to its value: more than 35 percent for news content and about 20 percent for magazine content.

via iPad pricing, advertising looks promising for publishers.

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