The Future of Print

Montreal’s La Presse set to go all digital-reports | Reuters

Posted in Stop the presses, Tablets by futureofprint on March 14, 2011

La Presse to slash print run by more than half

Will offer free iPads for long-term subscribers

One of Canada’s most influential French-language newspapers is discarding most of its print distribution to focus on a digital edition, and will give away iPads to promote the move, Canadian media reported on Friday.

La Presse, which was founded in 1884, will phase out its printed broadsheet over three to five years, online trade publication J-Source.ca said.

The Montreal-based newspaper’s circulation of around 200,000 will be slashed to 75,000, rival Le Devoir reported. It said La Presse will give away Apple iPads or similar tablet devices to subscribers who sign up for a three-year digital contract.

via Montreal’s La Presse set to go all digital-reports | Reuters.

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