The Future of Print

Apple Is Going To Own The Exploding Tablet Market For Years — Goldman

Posted in Tablets by futureofprint on April 20, 2011

Goldman Sachs put out a 68 page report this morning on the growing tablet market.The long and short of it: Apple is going to dominate for the next two years.It could own as much as 71% of the market in 2012 if non-Apple tablets continue to flop.

Goldman also says the expansion of iPads, and tablets, is going to cause a serious disruption in the Microsoft-Intel monopoly. Expect tablets to significantly eat away at notebook sales in the coming years.

As Microsoft and Intel falter, ARM holdings, Google, Motorola, HTC, and of course, Apple, will rise.

via Apple Is Going To Own The Exploding Tablet Market For Years — Goldman.

Advertisements

IT’S OFFICIAL: Internet Advertising Is Bigger Than Newspaper Advertising

Posted in Doom by futureofprint on April 14, 2011

Some surveys and reports had projected it, and it was long time coming, but now it’s official: the IAB’s 2010 Internet Advertising report says in 2010 internet advertising was bigger than newspaper advertising. Most studies said it wouldn’t happen until later, but it did last year.And meanwhile, TV is still much, much bigger than the internet.

Here’s the chart:

 

 

via IT’S OFFICIAL: Internet Advertising Is Bigger Than Newspaper Advertising.

Newspaper Digital Dollars Race

Posted in Boom by futureofprint on April 12, 2011

In terms of charting the changing balance between newspaper and online ad spending, worldwide newspaper ad expenditures were still 51 percent larger than the web’s in 2010. However, newspaper dollars are shrinking by 1.4 percent a year, as circulations continue to fall in developed markets, and readers shift to the internet.

At the same time, internet advertising continues to grow at breakneck pace, at a forecast average rate of 14.4 percent annually between 2010 and 2013. Zenith is forecasting newspaper ad spend to fall from $95.2 billion in 2010 to $91.2 billion in 2013, while internet ad expenditure rises from $63 billion to $94.5 billion over the same period.

As a result, Zenith is calling for global display ad spending to grow at an average of 16.4 percent a year to 2013, while paid search rises by 12.8 percent and classified by 10.2 percent.

via Zenith: Global Forecast Revised Down; But Display Remains ‘Invigorated’ | paidContent.