The Future of Print

IT’S OFFICIAL: Internet Advertising Is Bigger Than Newspaper Advertising

Posted in Doom by futureofprint on April 14, 2011

Some surveys and reports had projected it, and it was long time coming, but now it’s official: the IAB’s 2010 Internet Advertising report says in 2010 internet advertising was bigger than newspaper advertising. Most studies said it wouldn’t happen until later, but it did last year.And meanwhile, TV is still much, much bigger than the internet.

Here’s the chart:

 

 

via IT’S OFFICIAL: Internet Advertising Is Bigger Than Newspaper Advertising.

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