The Future of Print

Print ad revenues declined 9.5%

Posted in Doom by futureofprint on June 23, 2011

According to the Newspaper Association of America, total print ad revenues declined 9.5% in the first quarter to $4.75 billion, marking the 19th consecutive quarter of declines for newspaper print ad revenues. That compares to an overall 4.4% increase in ad spending across all media, according to Kantar Media, to $32.5 billion — the fifth consecutive quarter to see a year-over-year increase on this broad-based measure.

via MediaPost Publications Gannett: Cuts 700 Positions, CEO, COO Pay Doubled 06/22/2011.


Local Ad Dollars 2010

Posted in Deals & Acquisitions by futureofprint on June 7, 2011

FWIX is run by Darian Shirazi, a 23-year-old former software engineer, already experienced at Facebook and Ebay. Its main funder, BlueRun Ventures, has put $2.5 million into the company. The goal: tapping into the bonanza of local ad dollars to come, and doing it on the sweat of smarter and smarter filtering technology. That market: $15 billion in local online ad dollars in 2010, as forecast by Borrell Associates; $36.7 billion by 2014 according to Kelsey.

via Content Bridges.

Apple On Track To Sell 8 Million iPads This Quarter

Posted in Tablets by futureofprint on June 7, 2011

Based on numbers shared during Apple’s WWDC keynote this morning, the company is on track to sell 8 million iPads this quarter.

Gene Munster of Piper Jaffray noticed that Apple said it had sold 25 million iPads to date. That’s a rate of about 87,000 per day, which amounts to almost 8 million for the quarter.

Munster previously expected quarterly sales around 7 million.

Last quarter, Apple only sold 4.69 million iPads. But that was because of supply constraints, not lack of demand.

via Apple On Track To Sell 8 Million iPads This Quarter.

MediaPost Publications Black, White and Red All Over: Newspaper Ads Dive 06/02/2011

Posted in Doom by futureofprint on June 2, 2011

The first quarter of 2011 brought no relief for the newspaper industry, which suffered another round of declines in print advertising revenues.

The first-quarter results from the Newspaper Association of America stand out against a general recovery in ad spending for other media, and suggest that newspaper print ad revenues are locked into a permanent, long-term decline.

Total print advertising revenues fell 9.5% from $5.25 billion in the first quarter of 2010 to $4.75 billion in the first quarter of 2011, according to the NAA — the lowest first-quarter revenue figure since 1983.

Those stats are down 55% from 2006, when total first-quarter print revenues came to $10.5 billion. This marks the 20th straight quarter of year-over-year print revenue declines.As in previous quarters, the losses were spread across all of the main advertising categories. National advertising fell 11% from $1.04 billion to $924 million; retail fell 9.5% from $2.95 billion to $2.67 billion; and classifieds fell 8.15% from $1.25 billion to $1.15 billion.

Within the classifieds category, automotive slipped 4.7% to $266.5 million and real estate tumbled 19.3% to $197.7 million. Only recruitment increased, ticking up 4.3% to $165.7 million. All other types of classifieds fell 8.5% to $520.8 million.

via MediaPost Publications Black, White and Red All Over: Newspaper Ads Dive 06/02/2011.